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Web Site Design – Steps to Remember

Date Added: December 17, 2009 10:41:48 AM
Author: Harry Jackson
Category: Computers & Internet: Design Services
Designers design their websites in-order to attract more and more traffic to their websites. There are many ways, to promote and market a site to get traffic like Search Engine Optimization and internet marketing techniques. However, here my main focus is not on those SEO and internet marketing techniques, I will discuss very basic and major factor for a search engine friendly website i.e. Web Site Design. There are certain steps and things to remember while designing a website to make it search engine friendly because poorly designed website means low ranking which means less traffic and ultimately you will lose your potential visitors. No matter you have written the best content and kept your focus on the highly target keywords on the internet, if your website is visually rough and rasping and have very confusing navigational scheme, you potential traffic is gone astray. Steps to Remember for search-friendly website Very first thing to remember is, it’s not only the human that visits your site but also the search engine bots that keep on visiting the site after a period of time. You have to design the site by keeping in mind both the human visitors and search engine spiders or bots. These are basic factors that you have to keep in mind to make the search engine happy • Sitemap & Robot.txt files Don’t forget to add the xml or html file of sitemap in your website design. As this sitemap acts as a road map of your site for the search engine. You can create sitmap.xml file very easily through one of the tools easily downloadable. Now comes the robots.txt, always add this file in your website main folder while submitting your URL to the search engine. You can write this file yourself or can get it from the net; this file is specifically written for the search engines. • Title & Meta Tags Some of the content on your website is specifically written for the search engines. There are many tags in your design code that normal visitor didn’t see or notice but search engine’s main focus would be on that content. Meta description and Meta Keywords are the examples of such content. Meta Key words are written specifically for the search engines, visitor has nothing to do with it, similarly Meta description of the website is written by keeping in mind the search engines. Take your time to write the contents of these tags and the title tags as there would be much affect on your site with these contents from the eyes of search engines. • Make Clear Navigation If you want to avoid the “page not found" error then make your site hierarchy clear and consistent. There must be a link from every page of your site to any page of your site. Spend your time to make the navigation clear as with bad navigation your ratings would affect in the eyes of both visitor and search engine. It's a tricky balance There would be no confusion that you have to design your website for both the search engines and the visitors. Always keep the user and search engine in mind, if your site is more user friendly and less search engine friendly than in my view it would not be a good design and vice versa will also not recommended , that s why I wrote that it’s a tricky balance. If you keep these basic factors in mind then it will be a good start for you. • Both the computer program and searchers love contents • Targeted keywords power listing and searcher will find you through targeted keywords. • A poor design is not acceptable by both search engines and searchers • A clear navigated site will attract both the search engines and searchers. For more information on how to design your sites for search engines, check out the search engine friendly Website designs, internet marketing techniques and SEO Tutorials.


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